Icon Review of 20 20 Research

www.2020research.com is the qualitative research facility by 20/20 Research Inc., founded in 1986 by former Qualitative Research Consultants Association (QRCA) President Jim Bryson. The organization today is a leader in the field of specialized qualitative research with an impressive clientele, displayed prominently on the website.

The company advocates gathering survey data through interactive sessions with carefully chosen targeted group of respondents, rather than using surveys that reach out to masses of respondents. For this there are facilities for focus group studies at company offices at Charlotte and Nashville in USA. Also the company conducts discussions and one-on-one interviews with respondents. In addition there is a unique online service of bulletin board research using proprietary software Qualboard™.

The company offers cash incentives to respondents participating in focus groups, discussion boards and one-on-one interviews. The company also offers incentive based reward programs for the companies requiring the research to be conducted.

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Icon General Information:

Regions of participation: United States, International

Minimum Age Members Need to be to Join: 13

What Type of Rewards do Participants Receive: Cash rewards ranging from $ 50 to $ 150 for participation are given out.

The company offers Client Appreciation Points (CAPs) to the companies interested in conducting qualitative research. It is an exciting reward points distribution system where incentives in the form of CAPs are given out on the expenditure incurred on research, except on the payouts to respondents. These are redeemable for grand prizes.

Minimum Required to Receive Payment: Not Specified

Type of Surveys on Offer:

Online discussions; focus groups and one-on-one interviews. The company does not conduct mass surveys, only specialized and targeted surveys. Presently, focus group facilities are available in Nashville, Tennessee and Charlotte, North Carolina.

There is a separate wing to conduct online research. It is done using qualitative research with proprietary software Qualboard™. In this process the respondents can log on to the net and join the discussion board by answering questions posed by the moderator and other participants. The whole discussion is visible to the moderator, other participants and client observers. The transcript can be downloaded instantly after the discussion is over.

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Icon Location:


2000 Glen Echo Road, 2nd Floor
Nashville, TN 37215