Icon Review of ACNViews

ACNViews is a website of The Nielsen Company, which is the foremost marketing information company of the world. The company very effectively puts to use the enormous power of Internet to collect information about various consumer behaviours both in online and offline environments.

Nielsen Homescan is the division of Nielsen Company which collects data regarding the purchase behaviours of Canadian residents through a panel of consumers. Currently panel strength is 12,300. Newfoundland and Canada’s Territories are not covered presently. These panellists are given a hand held scanner by which they scan the barcodes on the items they buy as a part of their household purchases. Once a week, the collected data is transmitted back to the company by the scanner. Analysis of this data gives first hand insight into the behaviour and attitudes of the consumers.

Participants are given many gifts as tokens of appreciation for their time and effort.

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Icon General Information:

Regions of participation: Canada

Minimum Age Members Need to be to Join: 18

What Type of Rewards do Participants Receive: The company sends many gifts and entries into Homescan sweepstakes to the participants for their effort and time. 

Minimum Required to Receive Payment: Not Specified

Type of Surveys on Offer: Consumer behaviour studies by studying the household purchases by scanning of barcodes on different purchased products by a hand held scanner sent by the company to the consumers. The scanner transmits the accumulated data on all purchases to the company once a week.

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Icon Location:

Address:

160 McNabb Street
Markham, Ontario