Icon Review of Brand Leaders

Brand Leaders is an online consumer program in Australia to gather information regarding consumer inclination towards different brands and lifestyle products. The website is owned and operated by Pacific Micromarketing.

This program, conducted through online surveys provides an opportunity to the Australian consumers to share their opinions and preferences. There are in all ten surveys planned throughout the program to be conducted monthly starting from May 2007 until February 2008.

Reward Points and Draw Points can be earned by participating and completing the surveys. Choice can be made between the Reward Points and Draw Points. Reward Points can be redeemed and Draw Points enable entry into monthly and quarterly sweepstakes. Total pool value of all prizes including all rewards and drawn prizes is $308,698.00.

This initiative from the parent company is aimed at bringing a leading Australian marketing organization closer to the consumers, gratifying them for their time and effort. 

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Icon General Information:

Regions of participation: Australia

Minimum Age Members Need to be to Join: 18

What Type of Rewards do Participants Receive: The participants are rewarded with two kinds of points as per the preference of the participant upon completion of surveys. These are Reward Points and Draw Points.

During the program period there will be ten reward months starting with May 2007 and ending with February 2008.

If the Participant completes the Survey before 11:59pm AEDST 29/02/2008, he / she will be prompted to choose either Reward Points or Draw Points. If the Participant completes the Survey on or after 12:00am AEDST 01/03/2008, he / she will automatically receive Draw Points. The number of Reward Points or Draw Points is as follows:

Participants can choose to redeem their Reward Points for the following:

Promoters reserve the right to increase the quantities of the rewards available each month, over and above the minimum listed above, as per their discretion.

The site has regular monthly and quarterly prize draws. For monthly draws there is a cash prize of $ 150 while the quarterly prize draws have many attractive items as prizes in different categories each worth more than $ 400.

Participants who have earned 5,000 or more Draw Points in a given category may elect to redeem those Draw Points for an entry into the next Monthly Cash Draw for that category.

Participants who have earned 3,000 or more Draw Points in a given category may elect to redeem those Draw Points for an entry into the next Quarterly Prize Draw for that category.

Total value of all rewards is $268,000.00.  Total value of all drawn prizes (including Monthly Cash Draws and Quarterly Prize Draws) is $40,698.00.  Total pool value of all prizes including all rewards and drawn prizes is $308,698.00.

Minimum Required to Receive Payment: Not Specified

Type of Surveys on Offer: Online Surveys

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Icon Location:

Address:

Pacific Micromarketing Pty
Ltd, Freshwater Place, Levels 10-12 2
Southbank Boulevard, Southbank VIC 3006
Phone: 03 9936 3636, www.pacmicro.com.au