Icon Review of Brillo Consumer Advisory Panel

The Brillo® Connection is the online panel of consumers for Brillo® brand of cleaning products. The brand is now owned by Church and Dwight Co. Inc. It is the leading producer of sodium bicarbonate or baking soda, which is a natural cleaning and deodorizing product. The company has products categorised in two segments. The Consumer Domestic segment has both household and personal care products while Consumer International largely has personal care products.

 The Brillo Manufacturing Company came into existence in 1913 when a partnership was struck between two brothers, one being a jeweller and the other a seller; and their attorney over a novel cleaning product idea involving steel wool and soap containing jeweller’s rouge. The idea was patented as Brillo® brand.

The Brillo® Connection panellist consumers give their opinions on products. Online surveys and contests are held. Coupons, free samples and sweepstake entries are offered as rewards for participation.

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Icon General Information:

Regions of participation: United States

Minimum Age Members Need to be to Join: Not Specified

What Type of Rewards do Participants Receive: Rewards are in the form of coupons, free samples and entries into the sweepstakes.  

Minimum Required to Receive Payment: Not Specified

Type of Surveys on Offer: Online surveys and contests.

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Icon Location:


United States