Icon Review of BzzAgent

BzzAgent is a marketing research website designed to harness the power of word-of-mouth (WOM) publicity. It has a panel of consumers who express their honest opinions on various products and services with people they know and report these activities and opinions so that marketers could directly see these results. This kind of panel is unique in all respects. It brings consumers and marketers together to organize and track honest word-of-mouth campaigns. Website adheres to Children's Online Privacy Protection Act (COPPA).

The website was recently recognized for best demonstration of return on investment in a word of mouth campaign by Word of mouth Marketing Association (WOMMA).

 The panellists, called BzzAgents, discover and check out new products and services and share their opinions with the people they know. These are tracked by marketers and companies.

Respondents are rewarded in BzzPoints which are redeemable for products on listed sites.

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Icon General Information:

Regions of participation: United States, Canada

Minimum Age Members Need to be to Join: 13

What Type of Rewards do Participants Receive: For participating in campaigns the respondents are given points or credits called BzzPoints™. These have no cash value and can be redeemed for products and services listed on the website.

Minimum Required to Receive Payment: N/A

Type of Surveys on Offer: Online Word of Mouth campaigns.

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Icon Location:


BzzAgent, Inc.
500 Harrison Avenue
Boston, MA 02118