Icon Review of Consumer Input

Consumer Input is an online panel of consumers who participate in various marketing research studies. These studies are concerning various consumer products and services. The company also studies the Internet surfing behaviour patterns of panellists.

Studies are conducted using traditional methodologies like online surveys and online opinion polls. New technological tools are also utilized in conducting the studies. A small piece of software is placed on the computer of panellists which records the Internet browsing behaviour of the users. The collected information is merged with browsing history of other panellists and analysed and reported in aggregate form. Analysis of all the collected data helps many companies in developing proper understanding of their target markets, which when implemented yield better business results.

Sometimes some personally identifiable information is inadvertently collected. Company makes every commercially viable effort to purge such information from its database.

Respondents are rewarded for participation in the studies.

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Icon General Information:

Regions of participation: United States

Minimum Age Members Need to be to Join: 18

What Type of Rewards do Participants Receive: Respondents are rewarded but details are not available.

Minimum Required to Receive Payment: Not Specified

Type of Surveys on Offer: Online surveys, online opinion polls and using proprietary software to anonymously record web browsing patterns.

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Icon Location:

Address:

Four Copley Place
Suite 700
Boston, MA 02116