Icon Review of Taylor McKenzie Research & Marketing

Taylor McKenzie Research & Marketing Ltd. is a full-service marketing research and consulting company based at Glasgow, Scotland. It has experience in conducting product comparisons; logo development and testing, label design; website development and opportunities; product testing; brand awareness; ad testing and pre-product launch campaigns in the healthcare and consumer industries. Several methodologies are utilized to conduct research. Quantitative studies are conducted with telephone surveys, street surveys, hall tests, online surveys, in-store and on-site intercepts, in-home surveys, postal and self completion surveys. Qualitative studies are conducted with ad hoc research, focus groups, mini-groups, observational techniques and brainstorming.

For the recruitment purposes, an online panel of respondents is maintained from the world over. The company’s staff speaks a combination of French, Italian, Spanish, Polish and Glaswegian, and can provide assistance and guidance in any multi-country project. The facility is well-equipped with technological tools like FocusVision, Wireless Internet (WiFi), and recording facilities.

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Icon General Information:

Regions of participation: Answer UK

Minimum Age Members Need to be to Join: None Specified

What Type of Rewards do Participants Receive: Not Specified

Minimum Required to Receive Payment: None Specified

Type of Surveys on Offer: Quantitative studies are conducted with telephone surveys, street surveys, hall tests, online surveys, in-store and on-site intercepts, in-home surveys, postal and self completion surveys. Qualitative studies are conducted with ad hoc research, focus groups, mini-groups, observational techniques and brainstorming. 

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Icon Location:

Address:

107 Douglas Street,
Glasgow, G2 4EZ