Icon Review of GfK’s ‘What I Buy’ panel

GfK What I Buy is an online panel of consumers from England, Scotland and Wales. The website belongs to GfK Group of Market Research Companies, who are world leaders in the field of marketing research. The group has been conducting research studies for over seventy years with international network presence spanning many countries. The Group has 115 operational companies and a current total of 8,400 employees who offer market research services in 90 countries. Presently it holds fifth position among the market research organizations worldwide. The broad based activities of the group can be summarised under five business divisions of custom research, retail and technology, consumer tracking, media and healthcare.

GfK What I Buy is the website conducting online surveys for tracking consumer’s buying behaviour. It maintains an online panel and the respondents of the surveys are rewarded with entry into prize draws with cash prizes and gift items like latest electronic gadgets.

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Icon General Information:

Regions of participation: United Kingdom

Minimum Age Members Need to be to Join: None specified

What Type of Rewards do Participants Receive: Rewards are in the form of entries into prize draws with cash prizes and gift items like latest electronic gadgets. 

Minimum Required to Receive Payment: None specified

Type of Surveys on Offer: Online Surveys

Click Here to Join

Icon Location:


Audit House
260, Field End Road